Published: January 15, 2024

Why are 10% of Real Estate Agents more active than the 90%?

Real estate is a highly competitive industry, with thousands of agents vying for clients and properties. Yet, statistics show that only a small percentage of real estate agents are truly active and successful in their careers. In fact, it is estimated that only around 10% of real estate agents are consistently more active and productive than the remaining 90%. This begs the question: why do some agents excel while others struggle to make an impact?

The Power of Proactivity

One key factor that sets the top 10% of real estate agents apart is their proactivity. These agents are constantly seeking out new opportunities, networking with potential clients, and staying up-to-date with the latest market trends. They are not simply waiting for clients to come to them; they are actively pursuing leads and creating opportunities for themselves.

Proactive agents understand the importance of building and maintaining relationships. They are skilled at cultivating a strong network of contacts, including other agents, lenders, contractors, and industry professionals. By nurturing these relationships, they are able to tap into a wider pool of resources and information, giving them a competitive edge in the market.

Continuous Learning and Adaptability

The real estate industry is constantly evolving, with new technologies, regulations, and market conditions shaping the way business is done. The top 10% of agents recognize the need for continuous learning and adaptability. They invest time and effort in staying informed about industry changes and trends, attending seminars, workshops, and conferences to enhance their knowledge and skills.

These agents are quick to adapt to new technologies and tools that can streamline their processes and improve their efficiency. They understand that embracing innovation is crucial for staying ahead in a rapidly changing market. By leveraging technology, they are able to provide better service to their clients and gain a competitive advantage.

Exceptional Communication and Negotiation Skills

Successful real estate agents possess exceptional communication and negotiation skills. They are effective at listening to their clients' needs and concerns, and are able to communicate clearly and concisely. They are skilled at building rapport and trust, which is essential for establishing long-term relationships with clients.

In addition, these agents are adept at negotiating deals on behalf of their clients. They have a deep understanding of market dynamics and are able to navigate complex negotiations to secure the best possible outcome. Their ability to effectively communicate and negotiate sets them apart from the majority of agents who may lack these critical skills.

A Strong Work Ethic

The top 10% of real estate agents are known for their strong work ethic. They are dedicated and committed to their profession, putting in the time and effort required to succeed. They are willing to go the extra mile for their clients, working evenings and weekends if necessary, and responding promptly to inquiries and requests.

These agents understand that real estate is not a 9-to-5 job, but a career that demands flexibility and dedication. They are willing to put in the hard work and make sacrifices in order to achieve their goals. This level of commitment and work ethic sets them apart from the majority of agents who may not be as driven or motivated.


In the competitive world of real estate, the top 10% of agents stand out for their proactivity, continuous learning, exceptional communication and negotiation skills, and strong work ethic. These agents understand that success in real estate requires more than just a license; it requires a commitment to excellence and a willingness to continually improve and adapt. By emulating the traits and practices of these successful agents, aspiring real estate professionals can increase their chances of joining the ranks of the top 10%.

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