Laguna Beach–style coastal home above rocky coves with an ocean-view terrace

For home sellers

Sell for top dollar.
Walk away proud.

A broker who sells 20+ homes a year, a marketing plan built for your home, and a team that handles the heavy lifting from first photo to final check.

See the marketing plan Get a free valuation

Selling can be daunting

Every question matters.

How do I get the most for my home?
Is this the right time for me to sell?
What repairs or upgrades are worth it?
Where can I save on costs?
How do I land my next place?

Most agents sell one or two homes a year. I’ve closed more than 600. I’ve seen it all, and I’ll make sure you get top dollar, sell quickly and land well in your next place.

Maximize profitThe right time, the right upgrades and the right price. No money left on the table.
Stand outA custom marketing plan that makes your home the talk of the neighborhood.
Peace of mindYour next move is planned too, so you get where you’re going on time.

The marketing plan

Every buyer, in one plan.

Most listings get a few photos and an MLS entry. Mine get all six of these. Switch them on and watch who finds your home.

Buyers reached

20 of 100 buyers reached. Just listed.

Illustrative. Each dot is a would-be buyer; the share each channel reaches is an estimate, not a guarantee.

Experience you can count

Selling is what I do.

Homes sold a year: 20+
Times the average agent: 10–20×
Transactions closed: 600+
Years in real estate: 50+

I’m a full-time broker, house flipper and investor, so I buy and sell my own homes too. I know what buyers pay for, and I negotiate like it’s my money.

Free consultation
We talk through your home, your goals and your timeline.
Your custom plan
Pricing, prep and a marketing plan built for your home.
Sell for top dollar
My team does the heavy lifting. You sign and collect the check.

What a listing agent does

179 ways I’m ready to help you.

Selling is more than a sign and a lockbox. From the first comp to the final check, here is every task I handle, so you don’t have to.

Pre-listing22
Listing appointment86
Offers12
Under contract11
Inspections & loan12
Home inspection7
Appraisal3
Closing21
After closing5

See all 179

001Book the listing appointment002Confirm it in writing003Review your questions004Research active comps005Research recent sales006Check average days on market007Pull tax and assessor records008Prepare the CMA009Get the tract or complex map010Research ownership and deed011Verify lot size012Verify the legal description013Check deed restrictions014Confirm zoning and use015Verify owners’ legal names016Build the presentation017Assess curb appeal018Open the property file019Note school impact on value020Run the appointment checklist021Pull permit records022Add you to my database023Brief you on the market024Tour your home025Share my track record026Explain Pellego’s position027Walk through the CMA028Set the pricing strategy029Map your goals030Explain MLS reach031Explain web and IDX reach032Show the behind-the-scenes work033Screen out curiosity seekers034Present the marketing plan035Explain agency relationships036Review every contract clause037Review title038Measure square footage039Measure each room040Confirm lot survey041Note liens and easements042Gather house plans043Copy the house plans044Set showing instructions045Discuss buyer financing

046Review any appraisal047Find the HOA manager048Verify HOA fees049Order HOA bylaws050Verify electric provider051Get 12 months of utility costs052Verify sewer or septic053Average the water bills054Check well records055Verify gas provider056Check the security system057Check for a termite bond058Check lead-paint disclosure059List every amenity060List what conveys061Log repairs and upkeep062Send vacancy checklist063Explain a home warranty064File the warranty application065File the warranty for closing066Cut lockbox keys067Check for rental units068Copy all leases069Verify rents and deposits070Brief tenants on showings071Install the yard sign072Run the new-listing checklist073Suggest curb appeal fixes074Suggest interior changes075Load the transaction file076Prepare the MLS sheet077Enter the MLS listing078Proofread the listing and map079Add to active listings080Send you copies in 48 hours081Shoot extra photos082Create print and web ads083Coordinate showings084Return every call085Program the lockbox086Build the mailing list087Write the mailers088Order Just Listed labels089Prepare fliers and feedback forms090Track competing listings

091Design the brochure092Print the brochures093Brief every Pellego agent094Publish to our websites095Mail Just Listed to neighbors096Alert the referral network097Reach relocation buyers098Reach referral buyers099Print feature cards100Syndicate to listing sites101Push price changes everywhere102Restock brochures103Email agents for feedback104Review the weekly market105Review showing feedback with you106Set up showing reports107Call you weekly108Update price changes fast109Receive every offer110Prepare a net sheet for each111Explain each offer’s strengths112Vet each buyer with their agent113Deliver disclosures114Call the buyer’s lender115Get the pre-qual letter116Negotiate on your behalf117Write counteroffers118Build a multiple-offer spreadsheet119Send contracts to title120Deliver the accepted offer121Deposit earnest money122Set showing restrictions123Send you the signed contract124Send the lender the contract125File the contract126Flag any backup offers127Mark the MLS pending128Update the transaction file129Share credit info if seller-financed130Help the buyer’s financing along131Track the rate lock132Deliver property records133Order septic inspection134Review the septic report135Share the septic report

136Share the well report137Verify termite inspection138Verify mold inspection139Confirm buyer’s job and funds140Follow the loan to underwriting141Share progress tracking142Call the lender weekly143Relay final loan approval144Schedule the home inspection145Review the inspector’s report146Log the inspection147Explain your obligations148Keep you in compliance149Line up contractors150Negotiate and oversee repairs151Schedule the appraisal152Give the appraiser my comps153Follow up on the appraisal154Log every milestone155Challenge a low appraisal156Get all signatures157Coordinate with lender and agent158Update closing files159Make sure everyone has their forms160Set the closing location161Confirm date and time162Solve title problems163Schedule the final walk-through164Double-check prorations165Request final figures166Audit the closing statement167Confirm title insurance168Deliver the home warranty169Send papers to remote sellers170Review documents with escrow171Time it with your next purchase172A no-surprises closing173Refer you to a great agent if you’re moving174Mark the MLS sold175Share the warranty paperwork176Resolve any repair disputes177Answer any follow-up calls178Reconcile rents and deposits179Close out the file

Sellers in their words

Homes sold. Owners proud.

“He's straightforward, honest, hard working, and an absolute expert in his field. He sold a home for me last year and did a great job.”

Troy MartinLadera RanchSellers

“Joe buys and sells his own property for investments and really knows what he is doing. He took care of everything. All I had to do was sign the papers.”

GrantSan Juan CapistranoSellers

“Joe is one of the most experienced and knowledgeable realtors I know. His career, his clients far exceeds others in the industry. Whether you are a homeowner or a real estate, investor Joe’s ability to handle your transaction, buying or selling, will stand second in them”

Michael MorawskiBuyers · Sellers · Investors

“We’ve worked with Joe Homs and Pellego for several years now. He’s helped us sell property, purchase a dream home, and manages a rental property for us. Joe is truly top notch in his field, and we couldn’t be happier or more grateful for all of the services and quality support he provides. Thank you Joe!”

Jacquie TwomblyBuyers · Sellers · Investors

“Joe is an excellent resource for all your real estate needs. Whether you're looking to buy/sell a home or you're an investor and need to tap into his 40+ years of experience. Joe is very prompt and goes out of his way to make himself available to you. Highly recommended!”

Reza ZBuyers · Sellers · Investors

Google reviews

4.9 stars from 63 Google reviews

Leave a review Read all 63 on Google

Joe is one of the most experienced and knowledgeable realtors I know. His career, his clients far exceeds others in the industry. Whether you are a homeowner or a real estate, investor Joe’s ability to handle your transaction, buying or selling, will stand second in them
Michael MorawskiRead review on Google (opens in a new tab)
We’ve worked with Joe Homs and Pellego for several years now. He’s helped us sell property, purchase a dream home, and manages a rental property for us. Joe is truly top notch in his field, and we couldn’t be happier or more grateful for all of the services and quality support he provides. Thank you Joe!
Jacquie TwomblyRead review on Google (opens in a new tab)
Joe is an excellent resource for all your real estate needs. Whether you're looking to buy/sell a home or you're an investor and need to tap into his 40+ years of experience. Joe is very prompt and goes out of his way to make himself available to you. Highly recommended!
Reza ZRead review on Google (opens in a new tab)
I am a real estate newbie and needed some help and direction. Joe has been very helpful and insightful. He has inspired me to begin my real estate journey and has given me direction to succeed. I am looking forward to learning more and grateful to have had the opportunity to link up with him
Cameron JonesRead review on Google (opens in a new tab)

Why list with JoeWhat makes my listings sell for more, and faster.Real estate calculatorsEstimate your net proceeds, payments and more.

Selling questions

Answers before you list.

I get the most for a home with professional photos, worldwide online exposure, direct mail, open houses, and negotiation backed by 50+ years and 600+ closings.

How do I get the most for my home?

I start with a custom marketing plan: professional photos, worldwide online exposure, direct mail to the neighbors, and open houses. I sell 20+ homes a year, I have closed 600+ transactions, and I negotiate like the money is mine because I buy and sell my own homes too.

Is this the right time for me to sell?

That depends on your home, your timeline, and your next move. Before you list, I put the payoff, the costs, and the next payment on one page with The Real Number, so the move has a number on it. The valuation is free.

What repairs or upgrades are worth it?

Contractors stand by for repairs and upgrades, before the listing and after an offer. I flip homes myself, so I will tell you which work buyers pay for. The listing tasks on this site include the prep that applies to your property.

Where can I save on costs?

The right time, the right upgrades, and the right price keep money from being left on the table. If you need speed or certainty, I can bring all-cash offers. We go through the costs on the free valuation call.

How do I land my next place?

Your next move is part of the listing plan. Sell, pay off debt, and see the next payment with The Real Number. I also help buyers, so we can line up the sale and the purchase.

From my YouTube channel

More insight before you sell.

Pricing, preparation and market updates to help you plan your next move. Watch my latest videos.

Staging That Sells: Luxury Home Staging ROI with Janet Ryvin of Alignments Home

More from my channel

Choose a video to watch above.

Free home valuation

Request a free home valuation.

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